Positive Pennants started in Kansas City, June of 2018, as a nice little side project and has since grown through local support. After moving to Washington the store is back open and new designs are in the works. Each pennant is 100% hand crafted by me; I design, screen print, and sew each one. It brings me so much joy and fulfillment to bring a kind, positive message into this world through my art.
These pennants are meant to serve as a small beacon of positivity. I also believe that being positive all the time is not a healthy reality and sometimes things just don't work out that way, but that's okay. You don't have to be sunshiny on the inside all the time, but your walls can be (for nice future reminders).
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Responsibilities:
· Product Design
· Product Production
· Product Photography
· Branding Package
· Social Media, @positivepennants
· Web Management
· Shipping
· Pop Up Shops
· Craft Markets
Highlights:
· Rengade Craft Vendor, 2022
· Benzie Maker Team, 2020–2021
· Live News Demo, October 2020
· Felicia Kolok Collaboration, October 2020
· Frankie Magazine (Issue 92), Dec 2019
· Big Cartel Blog Features, [ 1 ] [ 2 ] 2019
· Felicia Kolok Collaboration, Sept 2019
· Pop Shop America Blog, August 2019
· Strawberry Swing Vendor, 2018–2020
0/100: This project started as a list made after a bike ride home from class in the winter of 2017. There was a lot of change on my horizon and I felt alone so I started writing down things that brought me warmth. These moments I noticed or experienced tended to be small, happening in the background to everyday life that felt hidden until I sought them out. I kept writing them down, not knowing why at the time. I’d find myself reading through my list and feeling the warmth that came with remembering each moment. I eventually hit 100 and kept going…
Combining collage, painting, and photography, this project illustrates my list of soft moments and I hope the warmth I find finds it’s way to you.
To view the full project follow #100daysofsoftmoments on Instagram.
After working on the Good Mail and Shoebox brands of Hallmark, I joined the Hallmark branded card teams and have since worked on Birthday & Good Times, Mother’s Day, Mahogany and Tree of Life.
While on this team we focused on a wider consumer; meeting their needs through: cost savings, strict process guidelines (think hot foils, glitter, etc.), robust creative strategies and trend forward point-of-views.
During my time at Hallmark I’ve been selected to particpate in two Mentorship Programs, each six months long, aimed to grow the skills of hybrid designer talent.
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My second mentorship in January – July 2022, was an illustration mentorship with Sheyda Abvabi Best, a senior artist in the visual studio.
My first mentorship in September 2018 – February 2019, was a lettering mentorship with Meredith Tan, a senior lettering artist in the lettering studio.
Another card line I work on at Hallmark was Shoebox, which is the nation's number one brand of humor cards.
I’ve worked on a few collections with brand including a mini card collection for CVS, a unique object die cut collection, a Gold Crown exclusive Golden Girls collection, and The Office Christmas collection.
Good Mail is a trend forward brand within Hallmark, whose strategy is aimed at younger generations. For three years I was a designer on this team, bringin my lettering and illustration to a majority of the cards I designed for this line.
A perk of working on this card line is I get to design for every season and general everyday cards as well. I’ve designed for birthday, cope, holiday, halloween, thank you, etc.
I’ve designed cards for Amazon exclusives, Gold Crown collections, and Walmart exclusives. I dive more into my most robust collection on this page, Good Mail Graduation Collection.
For Hallmark’s Studio Ink 2019 Graduation offering, I designed a twelve card collection. Six of these cards were designed in collaboration with paper engineers to create a unique pop when they were opened. I created several original lettering piece along with illustrations to hold this collection together in shelf. This collection performed over 100% in sales for the season and several cards were iterated in different formats for future use
ISO_Feelings is a series that combines film moments taken by me with my thoughts/feelings to create a continuous project to invoke a deep connection with the viewer and a way to encourage my own design exploration — this is a continuous project that I started in 2019 and am adding to via instagram // #iso_feelings
I was honored to have a portrait session for the brains behind the solo-project of Kelc Galluzzo, Jetty Bones. She picked one of the images for the album artwork for her full length album, Push Back, released February 19, 2021 under Rise Records.
Camera: Canon EOS Elan 7E
Film: Dubblefilm “Jelly”
Album Layout: Kevin Moore
Creative Direction: Lindsey Burnes
As lead designer and illustrator of the branding for Hallmark’s infamous Hallmarket during it’s tenth year (2019), I created a library of design assets and branding. Hallmarket is where employees and retirees sell their art work in Crown Center, Kansas City, Missouri.
Inspired by the variety of works made by Hallmark employees, I created hands in action illustration assets and a clip and tip of my hand lettering for other’s to create social and website graphics. I focused on designing the main event poster and two billboards that were displayed around Kansas City, Missouri.
Not only did I design the branding and event posters I was also a participant for my many years, showcasing Positive Pennants.
Experimenting with the shapes of expressive symbols, I layered ampersands and asterisks from various typefaces. Using handmade relieves set to height on a letterpress, I printed three rounds of each symbol to explore their interactions and unique qualities with each other.
This resulted in a collection of seventy seven unique letterpress prints (11x11 inches) that explore the shapes of typography symbols.
Printed 2017
Exhibited in the Bad Camel Press Show, December 2017
